Nations first Coop Advertising Group for Flat Fee MLS Listing Real Estate Brokers turns 4 years old.
By FFMLSM Staff Writer:
Flat Fee MLS Listing - In January of 2004 a savvy group of brokers had a novel concept. At the time, IP based searching was in its infancy and Texas Broker Jack McLemore (WhyMLS.com) noticed that national advertisers had an advantage in Pay Per Click advertising (PPC) that local IP based advertising could not compete with. Shortly thereafter he teamed up with Schaunon Winter (BrokerDirectMLSCo.com), and Derek Eisenberg (MultipleListingSystem.com) to form the first cooperative advertising group to market Flat Fee MLS listings on Google, Yahoo and Microsoft. Soon after, Jeff Kermath (AmeriSellIt.com) and Richard Webber (HomeworksRE.com) joined as partners followed by over 20 affiliates in over 42 states.
Coops have been around for years. They are found in small pharmacies and hardware stores that want to compete with the big chains but they are somewhat new to PPC advertising. Through Broker Direct’s cooperative efforts, an affiliate of Broker Direct is usually in the top two sponsored link positions at any given time for all key flat fee mls list advertising terms.
The Broker Direct Group, LLC currently operates several websites including AmeriOwner.com, ForSaleByOwnerMart.com, ListByOwnerOnMLS.com, ListFlatFeeMLS.com, and SaleByOwnerAmerica.com.