It would appear that freebies and loss leaders don’t always stimulate enough business to compensate for the expenses they incur.  This is not a free car wash with a tank full of gas.  Iggy’s would list a house for free on the hope that one or more of the buyers that called inquiring about their listing would buy a home through them.  Wishful thinking in the worst real estate market in 15 years.  That’s more like a tune up, brakes and a new set of tires with a tank full of gas and not only that….you don’t have to buy the gas until after you get all that stuff.  Now granted, today a tank full of gas is not cheap but unfortunately when they refund 75% of the buyer’s commission, their service was pretty cheap; so cheap in fact that it could never compensate for the free listings they gave away.

Where did Iggy’s go wrong?  Most likely their founders are to blame for having inflated egos in a deflated economy.  Joe and Avi Fox got lucky once.  They sold their online stock brokerage Web Street to ETrade and thought they could repeat their success in Real Estate.

ETrade bought webstreet for $45 million and the Fox brothers were reported to have earned $9 million each on the sale; certainly enough to live comfortably for the rest of their lives without starting a hair brain real estate model that gives away most of it’s services for nothing or next to nothing.  Then again, these are the same two guys mentioned in a 2005 press release about launching Stand-Up Comedy TV.  Iggy’s house was certainly a comedy…..of errors.

FFMLS Staff Writer

www.BrokerDirectCo.com
877.MLS.FSBO Toll Free
303.648.4000 Phone
877.657.3727 Fax
schaunon@brokerdirectco.com

As far as ease of use, this site is it.  It goes right to the programs, lays out everything in a simple straightforward fashion and the broker even provides his cell phone; something we have not found from any other brokers on this site in all 50 states.  It appears this broker puts customer service first.

Listfor98.com provides offers several different listing programs.  In addition, they give the seller every conceivable marketing feature regardless of the program you choose.

They also offer full service as an option for only ⅓of 1% (.0033) to process the offer from start to finish. They refer all buyer leads directly to sellers. AmeriSell Realty also rebates half of their commission to buyers payable at closing if you use them as a buyers agent.  The broker of record is Jeff Kermath Lic# 6505330456

ListFor98.com
a.k.a. AmeriSell Realty
490 Hunters Crest
Saline, MI 48176
Call 888-909-LIST (5478)
Fax 866-358-1349

The broker of record is Derek Eisenberg and he is licensed in CT (#REB.0756009), DC (#CO9835517), DE (#R2-0003013), FL (# BK3201465), MA (#145125), MD (#611425), NH (#062752), NJ (#8734252), NY (#32EI0910766), PA (#RM062792A), RI (#B15997) and VA (#0225 100252). For more information, contact:

mls2u.com
Continental Real Estate Group, Inc.
3 Elm Avenue
Hackensack, NJ 07601
(877) 996-5728

Serving consumers since 1999 this company is one of the pioneers of the Flat Fee MLS listing model. Time tested and successful this company now serves five states, California, Arizona, Nevada, Oregon and Washington state.

Homeworks Real Estate embraces a service model focused on “give the consumer what they want.” Service options range from a low $259 for a basic MLS listing or $395 for a full package of services which includes a sign, forms, extended listing duration and phone support.

Homeworks Real Estate Inc. enters the client’s contact information into an automated phone database system that allows home shoppers to contact the owner directly from websites that only allow the listing agent’s phone. The idea is to give the seller the best chance to sell with the least cost.  www.HomeWorksRE.com

Broker: Robert Mandel, BA , MS, Ph.D.
CEO and Broker in Charge
Company: Real Estate Advocates
Address 1818 Bull Street
Columbia,S.C. 29201
Phone: 803-779-0012
Fax: 866-885-0269
License #: S.C.18403
Website: SCFlatFeeMultipleListing.Com

Web Site: www.BrokerDirectMLSOhio.com
Office: 800-579-1979
Email: Sharon@HomeWiseMLS.com
Ohio Broker #358029

The broker is Steve Sizemore.

Website: www.Entourage1.com

Phone:
       Oklahoma City (405) 348-1155
       Tulsa 918-398-9390
Email: Info@Entourage1.com
Fax: 866-454-2309

Douglas Addeo, BROKER and REALTOR®
___________________________________________
Community Realty Associates
Office (561) 852-1341
Fax    (561)477-2465
eMail  FlaMls@Comcast.net

They provide 70 points of marketing, including listing clients in both MLS & FMLS, the two statewide multiple listing services, giving in-home consultations, providing expert contract negotiations and conducting property showings for $500.

Buyer clients can earn a Buyer Cash Bonus up to ½ of their commission.

Duffy Realty is brokered by nationally known radio personality and consumer advocate, Rhonda Duffy.  Join Rhonda at www.RhondaDuffyBlog.com .

They cover Fulton, Cobb, Gwinnett, Dekalb, Forsyth, Cherokee, Clayton, Henry, Fayette, Rockdale, Douglas, Jackson, Carroll, Dawson counties.

Duffy Realty
Rhonda Duffy
License # 44692
10 Cumming St.
Alpharetta, GA 30004
Fax: 678-892-1180
Phone: 678-366-7846
Website: DuffyRealtyofAtlanta.com 
E-mail: Broker@DuffyRealtyofAtlanta.com